How many buyers are sitting “on the fence” as the saying goes? Would you like to know that they are waiting for? Interest rates are historically low and possibly the lowest consumers will ever see. Yes, I know the argument that they could go lower. Anything could happen, which is true. I actually have won the Hong Kong lottery three times in the past year and a South African uncle died leaving me millions, which could also be true. Realistically though, interest rates are probably as low as they will get and if I went to claim my new found fortune overseas I would deserve the unfortunate results of my stupidity. In reality, how much lower can banks allow them to go? Banks are basically borrowing money interest free now so logically, while it remains possibly, they should either remain stable or actually increase.

So exactly what are buyers waiting for? If the fence they were sitting on had spikes they would not be sitting long. They would be forced to make a decision. I am recommending associates ask for up-front retainers in this market so “buyers” actually commit to buying and “lookers” do just that. You are a professional, no different than a doctor or attorney, never forget that. I understand fear plays into the picture although people bring fear into investing. Trust me, look up investing or investment in any dictionary and you will not find the word fear. Buying a home is an investment. Even if it is simply a forced savings plan of equity, it remains an investment. The National Association of Realtors has done a great new media ad promoting that now truly is the time to buy. The only thing missing is the spikes….